XXVII CONGRESO INTERNACIONAL DE LA SEP. Transformación digital. Desafíos y expectativas para el periodismo.
09:30 - 10:00 Inauguration Act
Speakers:
Institutional representative on behalf of the rector.
Ms. María del Mar Ramírez Alvarado, Dean of the Faculty of Communication.
Ms. Salomé Berrocal Gonzalo, President of the Spanish Journalistic Society,
Ms. Hada Sánchez Gonzales, Vice Dean of Communication, Institutional Relations and Entrepreneurship and President of the Congress.
10:00 - 11:00 Business models. Challenges of digital transformation
"Business models. Challenges of the digital transformation" by Pepe Cerezo, professor at the Universidad Carlos III de Madrid and director of Evoca Media.
11:00 - 12:30 First communications session
Thematic area 1
Thematic area 2
Thematic area 3
Thematic area 4
Thematic area 5
12:30 - 14:00 Second communication session.
Thematic area 1
Thematic area 2
Thematic area 3
Thematic area 4
Thematic area 5
16:00 - 17:00 Meeting with the General Assembly of Members of the SEP
General Assembly of Members of the SEP
17:00 - 18:30 The audience at the centre of digital media and business strategy
Speakers:
Noemí Ramírez, general manager of digital development clients at Prisa.
José Ignacio Álvarez Ortíz, director of Strategy and Innovation at Oracle for EMEA.
Javier Martínez Gómez, chief Digital Officer at La Vanguardia.
Moderator: Rafael Rodríguez, president of the Association of Journalists of Seville.
18:30 - 19:30 Challenges and opportunities of digital transformation
Led by Alfred Hermida, Director of the School of Journalism at The University of British Columbia.
09:00 - 10:30 Fourth communications session
Thematic area 1
Thematic area 2
Thematic area 3
Thematic area 4
Thematic area 5
10:30 - 12:00 Fifth communications session
Thematic area 1
Thematic area 2
Thematic area 3
Thematic area 4
Thematic area 5
12:00 - 13:00 The adaptation of the digital transformation in the media
Charo Henríquez, head of Newsroom Development and Support at The New York Times.
13:00 - 14:00 Ceremony of delivery of the VI Lorenzo Gomis Award and closing of the XXVII SEP International Congress
Speakers:
Mrs. Salomé Berrocal Gonzalo, President of the Spanish Society of Journalists.
Ms. Hada Sánchez Gonzales, Vice-Dean of Communication, Institutional Relations and Entrepreneurship and President of the Congress.
Mr. Antonio López Hidalgo, director of the Department of Journalism II. Sevilla University
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